_L’usine sur Chabanel
Client : Groupe Dayan
Place : 433 Chabanel Ouest Montreal, Qc
Surface Area: 30 500 sq.ft
Mandate : The Chabanel neighbourhood, historically dedicated to fashion, is going through a revitalization. In this spirit, a big fashion sample sale has been planned. HUMÀ has been in charge of designing the event, planning the space and creating a unique identity through its signage.
Completion date : november 2012
Concept and challenges:
The raw and natural aspect of the space and the temporary aspect of the event allowed us to use a language related to street art, while mixing it with the fashion world. The signage has also been developed resourcefully with the flexibility to re-use for future events, representing not only a cost-savings but also a means of creating a strong identity for the next editions of the event.
photos : © Pascale Robert
Share this project