Client : Groupe Dayan

Place : 433 Chabanel Ouest Montreal, Qc

Surface Area: 30 500 sq.ft

Mandate : The Chabanel neighbourhood, historically dedicated to fashion, is going through a revitalization. In this spirit, a big fashion sample sale has been planned. HUMÀ has been in charge of designing the event, planning the space and creating a unique identity through its signage.

Completion date : november 2012

Concept and challenges:
The raw and natural aspect of the space and the temporary aspect of the event allowed us to use a language related to street art, while mixing it with the fashion world. The signage has also been developed resourcefully with the flexibility to re-use for future events, representing not only a cost-savings but also a means of creating a strong identity for the next editions of the event.

photos : © Pascale Robert

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