Concept and challenges: The Chabanel neighbourhood, historically dedicated to fashion, is going through a revitalization. In this spirit, a big fashion sample sale has been planned. HUMÀ has been in charge of designing the event, planning the space and creating a unique identity through its signage.
The raw and natural aspect of the space and the temporary aspect of the event allowed us to use a language related to street art, while mixing it with the fashion world. The signage has also been developed resourcefully with the flexibility to re-use for future events, representing not only a cost-savings but also a means of creating a strong identity for the next editions of the event.
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