Concept and challenges: The development of high end products by a minimalist approach. The concept is to create an architectural walk on two levels, the focal point being the staircase opened on the space. The industrial side of the envelope is maintained by the pure lines of the display furniture, more contemporary, which enhances products. The display furniture is an integral part of the walk while defining it. The use of the blue light in the project has just created a serene and theatrical atmosphere.