Mandate: Design of the SAP head office and its amenities
Realisation date: 2018
Partners: Cirque du Soleil, 4U2C
Concept and challenges: In the heart of the Hudson Yards development in Manhattan, SAP's offices occupy the top four floors of the building. Our concept is to create meeting places within the existing building to encourage the involvement of staff, through experiences, moments, stories, meetings, workshops and conferences.
The idea is to integrate a central figurative element (named the Tree) that roots, infiltrates, connects to the brand, social media, events, people ... From roots, to foliage, through the trunk and branches, this figuration accompanies us through a breakthrough on four floors. The evolutionary furniture allows the greenery to infiltrate and reach the various common and private spaces. On the roof terrace, where curiosity, imagination and ingenuity meet the knowledge and expertise; an illuminated cloud represents the power of marketing related to new technologies and the constant renewal of advanced technologies.
In short, create a community where nature, humanity and technology meet and breathe freshness and authenticity into the entire SAP community.