Concept and challenges: For this shop located in the Old-Montreal, we develop an elegant, enjoying and convivial image reflecting the way to be of Chance customers.
We designed this local place as a « bohemian chic » style boutique thanks to vintage elements.
In the centre of the space, a huge display made from the juxtaposition of old wooden recovered doors. Shop mannequins are fixed and anchored where were the old handles of those doors.
We recycled wood and raw steel in the same way for the sales counter and the clothes hangers are old steel tubes.
At the back of the boutique, there is a graphic wall-painting : an abstract silhouette is drawn in anthracite as a japanese estampe on a corail pink background (the signature color of the boutique).
The graphic team was inspired by the vintage iconic style of the game cards.
We revisited the lucky symbols as the horseshoe and the sharmrock; and we created a new branding mixing those elements.