Concept and challenges: The new Iris Setlawke Store presents many challenges :
We had to design a high-quality space highlighting a new collection with a minimal budget in confined space.
It was essential to create a simple uncluttured space where clothes are the main character of this shop. We kept the initial structure, we only replaced the wooden floor.
The white painted area unify all the elements together.
The next challenge was to create a non-linear circulation throught this narrow and straight space. We achieved it designing a simple hang clothes rack system which clearly divide the differents parts of the store.
The lighting system is composed of DEL hidden into the white structure emphasing the high-quality clothes sold by Iris.
During the night, the store is illuminated and show an elegant and harmoniuous space.
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