QWELLI
In 2021, the Quebec brand Paysanne Gelato is undergoing a makeover and becoming Qwelli, the art of Gelato. Humà has designed the brand's entire design language across eight concessions: the Qwelli at the Eaton Centre is part of this complete restructuring.
CLIENT :
Qwelli, The Art of Gelato
LOCATION :
Centre Eaton, RoyalMount
YEAR :
2021-in progress
AREA:
N/A
DISCIPLINE :
DESIGN D'INTÉRIEUR
PHOTO/3D :
Adrien Williams
It was essential to create spaces where the brand could fully express itself and thus ensure that the materiality and volumes were distinctive and anchored the brand in its new communication approach. The goal was to create a real dialogue between its identity and the design of its dealerships.
Among the challenges encountered, we can note the limited space available (less than 10m2) and particularly in the case of the Eaton Centre concession, its location within the shopping centre itself: placed under an escalator and against the lifts leading to the upper floor.
